Conceptual cookbook for start-up (value of doing)

Think about what you can do to make other’s life easier

Research shows that a single person is happy if he makes other people happy. Making money is not strong enough reason, because when get hard, you will find out that there is plenty other ways where you can earn more than in start-up, and quit.

But if your reason is to do something right, you will not quit so easy. Elon Musk used to say that it doesn’t matter if it is hard, expensive, or no probable to succeed, if it is right and must be done to improve humanity, do it.

Write a story

Before written word, knowledge was shared via spoken stories. You can do the same, or write it down. It is good to have a starting point. Something structured, where you present yourself the idea.

Did you have experience, that you solved some problem, just by talking to someone, or by writing it down in e-mail to ask for help, and then throw e-mail because you found the solution?
By speaking, and writing we organize our thoughts. Maybe is a good thing to have a starting point, something that is product of organized thoughts.

But I think more freely and creative, structuring makes me slower and boxed in words. OK, use spoken words, but pretend that you present to someone, and then it will stick in your mind.

Just start

Fear is the biggest enemy of human being. It is triggered by unknown, variable, without pattern. It can be easily avoided, you just do need to do nothing, wait for perfect circumstances, wait forever.

All before is not important as start executing. You can be completely wrong in all previous steps, but will find out when start executing. But I am not sure, if it is right. You will not know it until you start doing real things.

Only ensure reasonable losses i.e. some pilot project, if completely wrong, that don’t lose too much money. But without this step you can’t get pass. You won’t know so important details, and won’t face any problem until get into it.

Expect to be wrong

It is reasonable to expect that some actions will be with good consequences, some with bad. On average, keep going, and repeat the steps.

To conclude, help to some person, organize thoughts, start doing and have attitude that being wrong meaning getting feedback.